Sangeet Barkataki (‘24), Kalyan Archakam (‘24), and Rohan Prakash (‘24) co-founded Eos Management, an artist management service aimed at developing the music careers of young artists by offering services such as branding, marketing, video producers, and more.
Two of the founders, Sangeet Barkataki and Rohan Prakash, are artists experienced in producing music and growing their fanbase with thousands of plays.
“When I started [music], I was in middle school, and it was a hobby. It took me a while [to find] some success. One of the biggest challenges was that I never got anyone to help me develop myself. I felt like it would have been so much easier if I got that help from someone who had experience and could give me the right advice,” said Prakash.
Over 1.6 million artists upload their music yearly, yet 90% of the streams only go to the top 1% of artists. Famous artists have an advantage with their large teams. Eos Management wants to even the playing field.
“We are looking for artists that have a small fanbase and want to grow that through the use of our services. By using our services, they can pursue their music further because they have a strong team and a lot of resources,” said Archakam.
Many recognizable artists, such as Juice WRLD, started their careers in high school before recognition by large record labels. Eos Management wants to be that team that promotes these high school artists and gives them the recognition they deserve.
“The fact that we focus on the Bay Area and East Bay in particular truly differentiates us, as music culture is a thing here, but we believe the potential for music culture is not being used to the fullest,” said Barkataki.
The company is currently working on an upcoming project with a range of departments. These large-scale projects go beyond the music involving modeling, fashion design, and video production, which would not be possible to do alone.
“It is really with collaboration and communication that you can make it. With this help, you can really achieve your goals and push forward. I hope with this startup, we can promote that idea,” said Prakash.
*The company is currently undergoing restructuring
